Track your campaigns for greater efficiency
The Marketing Add-on enables you to track, manage and utilise your marketing campaigns in a straightforward way.
The tracker is a special code that students, agents, or university staff can use to easily enter the system. For example, students who meet specific criteria can receive a pre-defined discount by using this code.
Keep track of agents and their activities
Want to track the activities of your agents? Prefer auditing all the logins to ensure the system security? The Marketing Add-on has two easy options to help you do both:
- Agents can enter applicant’s data themselves and apply their agent’s tracker code to the particular application.
- Agents give applicants the agent’s tracker code and let them enter their own data.
In both ways, you can:
- configure what information agents see about applicants, such as documents, references, and other private data.
- limit access to only basic data such as name and last name, photo, region, courses, etc.
- use incognito access where the agent can only see the applicant’s ID and courses.
- segment agents into groups and assign access to specific agents.
Collect leads at fairs and events with kiosks
If you’re looking for a solution to collect leads easily at education fairs and other events using tablet devices, the Marketing Add-on can easily do this for you.
Kiosks work as an offline prospectus you can use at education fairs and events. They also download all your programme information from your university’s DreamApply platform and display it in tablet format, so that:
- you can collect leads using tablet devices.
- potential applicants can browse your programmes and sign up.
Import all the data in one easy step
After the event, you can easily import data directly from the platform in Excel or CSV format. Moreover, an account for the student will be automatically created and a welcome email will be sent to each lead.
You can also track the success of these events by assigning tracker codes to all leads collected. In this way you and your team can measure the success of your marketing activities.
Define entry points to measure efficiency
If your goal is to measure the efficiency of your online campaigns, you can apply tracker codes to all applicants arriving through a pre-specified webpage.
For example, if you want to define your university’s landing page for a specific campaign, you can easily do so by applying a code to all visitors who go on to apply.
The result is more effective campaign success measurement, better optimisation, and increased conversion rates.
Define information channels for even more insights
Our Marketing Add-on enables you to define information sources (such as websites, fairs and agents) when students reply to the question “When/How did you hear about our university”.
In doing so, you can conduct simple longitudinal data analysis, including the change in information channels over time. Also, you can dig deeper and see the differences between the information channels used by all applicants and those used by students with specific statuses.
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